AWL Exhibits at Merchandise World

In January 2026, the AWL Sales Team exhibited at Merchandise World at the CBS Arena in Coventry. The UK’s largest promotional merchandise trade show delivered its strongest January performance since before the pandemic.

Day One welcomed 950 unique visitors, the highest ever recorded. Day Two saw more than 450 unique visitors, with several hundred distributors attending across both days. Across the event, thousands of high-value meetings took place, bringing together distributors and suppliers from the UK, Ireland and overseas.

Strong industry momentum

Despite a challenging economic backdrop, the atmosphere was confident and positive. Senior decision makers were out in force, ready to connect and do business.

International exhibitors made up around 20% of the show floor, offering access to EU-based production and fulfilment options, as well as innovative products not yet widely available in the UK.

Innovation on display

A total of 187 exhibitors took part, including 23 first-time exhibitors. New 2026 product ranges were unveiled across the hall, with sustainability remaining a clear priority.

“To see Merchandise World achieve a Day One attendance record is incredibly rewarding. The energy across both days was outstanding.” Ella Long, Show Organiser

Supporting you end to end

At Advantage Worldwide Logistics, we support the marketing logistics sector with everything from 3PL services to DDP, Delivered Duty Paid, delivery worldwide.

Events like this strengthen partnerships and help us continue delivering seamless global logistics solutions for our customers.